![]() ![]() The modern logo Bounty, with slightly rough white letters, light blue edging, and a shadow, conveys the texture and color of coconut shavings. The widely recognized advertisement for the treat featured this fairy tale haven with perfect beaches and palm trees. To escape persecution by the authorities, they found an island not marked on English maps and settled in a coconut paradise. Marrying local women, the crew refused to serve the British Crown. The name Bounty has very romantic origins it is the name of the ship on which British sailors arrived in Tahiti. One of Forrest Mars’ later creations, Bounty production, began in 1951. Blue is the color of the family, service to people, and hard work. It was only the dream that kept him moving forward and eventually led to victory. Legend has it that he started businesses three times and failed twice, leading to a divorce from his first wife. Franklin, a frail boy with polio, dreamed of his chocolate company since childhood. Large blue letters symbolize dreams and broad horizons. The giant’s logo perfectly reflects the essence of the corporation. The company has subsidiaries in England and France. Besides sweets, the company offers chewing gum (Juicy Fruit, Orbit), quick meals ( Uncle Ben’s), and pet food (Pedigree, Whiskas, Royal Canin). Its labels Twix, Bounty, Mars, Snickers, and Milky Way are known on all continents. But it has expanded so much that it is now the world’s largest confectionery company and owns nearly 70 brands. It still sells chocolate bars and is owned by the Mars family. Now, the company is called Mars Incorporated. Since then, the business has grown even more. Revenues of $700,000 allowed the family to move to Chicago, build a large factory, and hire sales representatives. However, the Milky Way recipe, born a year later, was much more successful and quickly gained popularity. The product turned out too delicate and unsuitable for transport. In 1922, he tried the first chocolate bar recipe, calling it Mar-O-Bar. That’s the name Franklin Mars gave to his company when registering the family business in 1920, which had started in the millionaire’s home kitchen in Tacoma nine years earlier.įranklin made fudges and released candies named after his daughter. Interestingly, the world-renowned giant could have been called not Mars but Mar-O-Bar. As for which brand is better, it’s a matter of choice and personal preference. The balanced composition and exquisite taste combinations of their products are the pinnacle of confectionery art. Today, we will examine manufacturers delighting sweet-toothed fans in America, Europe, and Asia with their masterpieces. Today, the country produces the world’s most popular chocolate bars. However, regardless of who first thought of the dessert idea, it is an indisputable fact that the United States was its source. His chocolates were hard to unwrap and made hands dirty, giving Mars an advantage. He was the first to come up with selling small portions of chocolate and devised logistics but couldn’t develop a convenient wrapper and treat consistency. With his invention, the chocolatier managed to surpass Milton Hershey, the second confectionery manufacturer in the top ten. Thanks to Franklin’s brilliant idea, the world got such universally known brands as Milky Way, Snickers, and Mars, named after the confectioner himself. Confectioner Franklin Clarence Mars, eager to create a convenient and quick snack, decided to wrap a piece of chocolate with filling in a wrapper. The birth of this popular treat took place in the early 20th century (1923). This is no coincidence, as the world’s first chocolate bar was invented and produced in this country. America is among the top five global leaders in chocolate bar production. ![]()
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